Web Design Cheshire | Macclesfield
The process of designing an entire website includes many steps, however this process can be broken down into three basic components: website design discovery, website design implementation and website design approval.
Web Design Discovery
The discovery component of the web design process is the first and most important step. Ultimately it involves us meeting and discovering what you do and how you do it. We need to understand your organization's goals, requirements, time lines and overall expectations in order to come up with an appropriate and effective web design. We become a member of your team so we can gain an understanding of your target market, products and services as well as how to most effectively generate leads. We believe the design of your website is your company's window to the world.
Creative brief meeting
We believe a face-to-face initial meeting is essential; however we also appreciate that that this can sometimes be difficult and understand that a phone conference may be necessary. Initially we will require some basic information in order to implement an effective web site design for your company.
Be prepared to answer the following questions:
- What does the company do?
- What is your role in the company?
- Does the company have an existing logo or brand?
- Does the company require a website re-design or a new website build?
- Why do you want a website?
- What do you expect to get from a website?
- What information do you want to present?
- Who is your target audience?
- Do they share any common demographics?
- Who are your online and offline competitors?
- Which web sites do you like?
- Which web sites don't you like?
Web Design Implementation
Once we understand what makes you and your company tick we can make a start on designing or re-designing your new web site. We keep up to date with the latest web trends to ensure a fresh and up to date looking website.
Creative Design
If you have opted for a bespoke web design we start with a blank canvas and bring together creative elements to maximise both aesthetics and usability in order to translate your company's brand and boost consumer perception in the best possible way.
Web Design Approval
We will provide you with a web design concept in the form of an image within 2 weeks of our initial creative brief meeting. Your honest feedback is essential in helping us determine which direction to take. We may only need to do some tweaking but most often the design is ready to be hand coded with minor text changes.
Now starts the Web site development process.
Defining Good Web Design
Beauty is in the eye of the beholder!
Many people choose a web design based on a preference for either usability or aesthetics. Usability focuses on efficiency, accessibility, functionality and the effective presentation of information. This can go as far as using the most readable black font at the optimum size on only a white background. A purely aesthetic perspective is all about presentation, sexy graphics and animation. In order to reach, appeal and retain peoples interest, it's essential to maximise both.
Users should be pleased by the web design but drawn by the content
The time it takes a user to scan a page for the information is essential; too long and they're gone forever. The design should not be a hindrance; but a conduit between user and information.
Get in touch
No jargon, no fuss, just great web site design, web site development and market intelligence combined with a real appreciation of business goals and values. Talk to us today about what you want to achieve and let us exceed your expectations.
If you'd like to get in touch to or require a free consultation please email Darren or call 07889 181144
