Web development

Whether you require an image gallery, interactive video, a booking system, an online shop or the ability to conduct polls, We can provide the web development and applications you require.

Once you have approved the web design and we have made the appropriate revisions we'll start coding the website so that it will work on the internet. Our web development process ensures we program the web site so that it will load quickly and be viewable in the latest web browsers such as Internet Explorer, Mozilla Firefox and Safari on both PC and Apple Mac.

Web development process

Web development can be broken down into two key parts: front-end web development and back-end web development. Front-end web developers are usually a combination of a web designer and a back-end web developer. They are ultimately responsible for turning web designs into a websites. They mainly concentrate on the visual aspect, user interface, menu and layout. Back-end developers generally concentrate on coding functionality and spend their time programming all the functions of your web site that it's visitors will use but never see - database creation, shopping carts, interactive flash gallerys, content management systems (CMS) etc.

Front-End Development

Page building and feedback

At Blue Reality we hand code our websites using scaleable, semantic, keyword-rich HTML. This results in clean minimal code, web site is optimised for search engines, HTML is scalable for accessability and the website is compatable will all the major browsers incleasing visability. Once the basic layout is programmed and the navigational elements are working, we will begin to add and format the copy (text), insert pictures and other basic information. We will build all the pages and then have you review them for further revisions if required.

Hand coded, search engine optimised and standards complient web development

Most web developers use a 'What You See Is What You Get' (WYSIWYG) editor, the most common being Dreamweaver. This will result in an unproffessional end product and to your dettriment will almost definately effect your search engine ranking amoungst other things. Websites that have been constructed with these WYSIWYG editors will suffer from bulky code which is dificult to update and maintain and load slowly; pages will not be geared towards search engine optimisation; HTML will contain errors which will result in accessibility and cross-browser compatability issues - further reducing your target audience.

Only 1% of websites currently on the internet are built correctly

1% is a liberal estimate of the websites on the internet that have a solid HTML foundation. HTML is the easiest part of building a website, so we really ensure that this part of your website is absolutly rock solid putting you into the top 1%.

Functionality and features

Once your site has been converted to HTML, the next stage is to add the functionality and features, this could consists of coding advanced facilities like an interactive video or photo gallery, Content Management System (CMS) or email and data capture forms.

Back-End Development

Hand Coded, search engine optimised and standards complient web development

If your site requires further functionality it will be handed over to our back-end developers. This is when all the coding and programming of functions, databases and what ever else is required is carried out before being connected to the front end of the site.

customised web development to fit your needs

Our website applications are customised to fit your specific needs, while remaining cost-effective. We stay current and up-to-date with the latest programming techniques so you can be sure to get a future proof application that degrades gracefully.

We support the following development languages:

  • HTML
  • XML
  • CSS
  • JavaScript
  • PHP 4 & PHP 5
  • MYSQL
  • Flash Ation Script 2 & 3

Test and launch

Once everything has been approved by you, we upload your site to the Web and fully test its functionality. We make sure that your site can be viewed as intended in Internet Explorer, Mozilla Firefox and Safari on both PC and Apple Mac.

Web Applications/Programming

Object-orientated programming

Our approach to programming is modular and object-orientated. This gives both you and us the flexability to extend should it be required at a later date.

Dynamic and database driven websites

For dynamic, database driven applications we use the tried and tested database and development technologies like the trusted MySQL database system, along with the hignly acclaimed, open-source PHP programming language. This ensures your website application will be reliable, robust and able to grow with your company.

Content Management Systems

We create friendly and easy to use content management systems which will help you update and manage your website. If you don't require the amount of control that a full content management system provides we can set you up with a system where you can only edit the text and images without the formatting options usually associated with larger content management systems. This is a great alternative to a fully fledged CMS and still provides the flexability to maintain your own website from anywhere in the world.

Click here for a list of tried-and-tested web applications we’ve developed for our clients
however if you require something out of the ordinary, don’t hesitate to contact us for a quote.

Get in touch

No jargon, no fuss, just great website design, website development and market intelligence combined with a real appreciation of business goals and values. Talk to us today about what you want to achieve and let us exceed your expectations.

If you'd like to get in touch to or require a free consultation please email Darren or call 07889 181144